Digital marketing is a way for your business to connect with returning or prospective customers online. Digital marketing utilizes Google search, social media and web sites to name a few. It’s important to note some digital marketing assets such as your website, blog posts, social media pages and branding. Here are some digital marketing strategies you want to focus on to increase your web traffic, which will increase your revenue.
Social Media Marketing
One of the most important digital marketing strategies to achieve your content marketing goals is to use newer social media platforms. Social media is being utilized to build a presence and influence followers to make purchases. It has also become the easiest way to connect with an audience on a personal level. Using newer platforms will give your company the ability to target a wider range of audiences. Try using newer platforms like snapchat or Instagram stories to display your brand more creatively. It is important for your company to embrace new digital marketing strategies and platforms because standing out on social media is becoming more and more difficult. Social media presence has never been more important, especially when 71% of consumers who have a good experience on social media with a brand are likely to recommend it. (Source: Ambassador.)
Search Engine Optimization
Search engine optimization raises your ranking on search engine result pages. Keywords are the basis of SEO. Effective content, should contain key words your consumers are already searching for on search engines, like google. The first step to SEO is determining key words that already embody your business. The next step is to type those key words in google to determine related searches, which will expand your original list of key words. You can then incorporate those key words into blogs posts and hash tags on social media to get your content seen on search engine result pages. Companies that post 16 blog posts a month receive 3.5 times more traffic than companies that post fewer blogs. (Source: HubSpot.)
This is as simple as adding an email sign up widget to your website. It is also important to let your customers know what they are signing up for. Whether that means they will receive a newsletter or discount. The way you communicate with your customers also goes along way, so be personal with your customers. Once you have customers signing up for emails, the key is to keep track of how many customers are responding. Keep track of the frequency and time of the week your customers are more likely to respond to email campaigns. You can experiment with this and see what works best for your specific audience. Among the various digital marketing strategies email marketing is one of the easiest and one of the most cost effective for small businesses.
Once you attract more traffic and visitors you’ll want to convert those into customers. Creating quality content is one of the ways inbound marketing works to turn your website visitors into customers. The content on your site should explain what you do and how you can help the visitor. Then you can share your content via social media to reach a target audience. One of the most common examples of inbound marketing would be creating a blog. Another main part of inbound marketing is knowing your target audience. Such as who they are, what they like and their behavior. If you don’t know what audience your talking to, then you won’t be able to create effective content. Once you figure out who your ideal audience is then it will be much easier to create content for them. 70% of consumers would rather learn about your company through articles rather than advertisements. (Source: Demand Metric.)
Pay Per Click Digital Marketing Strategies
Pay per click advertising is used so your ads will show up to customers in search engine results. This is based on what questions a customer is searching for answers to. Cost vary steeply depending on how competitive the key word is. The more competitive, the more pay per click. Pay per click is a great tool for businesses to target customers who already show an interest in what you are offering. The key is to avoid head terms. Head terms are very broad key words with an abundance of search traffic. For instance, when multiple companies are bidding on a general keyword that makes them more expensive. You add on to those general words with words that are unique to your company, to bring in more qualified traffic. Your brand also becomes more visible when you run ads on social media posts. Specifically, Facebook and Instagram are great because they provide high visual ad formats.
Geofencing optimizes user location data to influence marketing decisions. This is utilized to single out customers when they are close to competitors. Rather than marketing to solely drive traffic to your business, you can drive traffic away from other competitors. Simply by offering discounts and promotions when a customer is shopping at a competitor can change their mind and possibly stall a purchase. Another way geo fencing works is by using geolocation to tailor recommendations. GPS tech enables far more accuracy when it comes to location based recommendations. This means the difference between a restaurant app recommending good food in a city and that same app showing the distance you are from each restaurant. That restaurant app would be benefiting because geolocation allows for more relevant and accurate search results. You can also optimize beacons, which track nearby phones via Bluetooth. Placing physical beacons help store owners understand foot traffic patterns. This technology is becoming more popular with half of the top 100 retailors having tested them in 2014 and 4.5million expected beacons active by 2018. (Source: Business Insider)
Search retargeting works for businesses to show ads to customers who recently made a relevant search on an engine like Google or Bing. Your ads can appear on websites to people who left the search engine. Site retargeting is also important for customers who might visit your sight and not check out. When they are on another site later your ad will pop up to re-spark their interest. This works for your business by using a small code on your website that will eventually serve ads to people who have visited. Retargeting is so effective because it can target customers who show or already have shown an interest in your brand.
Overall these digital marketing strategies work together to attract new customers and to obtain traffic to your site. If you want to have an effective digital marketing campaign and want to increase your profits try using a combination of these digital marketing strategies. Smarty Digital can provide all of these digital marketing services, to help you be successful in your next digital marketing campaign.