Digital Marketing is a term for the marketing of products or services using digital technologies, mainly on the internet, but also including mobile phones, display advertising, and any other digital medium. Digital marketing is the future of marketing. People are constantly consuming digital content, so it is important for your marketing strategy to adapt to this. Digital methods of marketing are quicker, more adaptable and up to date. It is important to integrate as many strategies as possible to have a balanced marketing campaign.
Display ads and SEO help businesses target specific clients, and retargeting is a great tool to re spark interest from past users. Each individual strategy creates a pathway to reach your audience and are quickly overtaking traditional forms of information consumption.
We provide a variety of SEO solutions that get our clients websites to the top of search engines. We accomplish this due to market keyword research, code analysis, content enhancement, suitable website design, and strategic search engine submission. The aspects of search engine optimization range from specific words on your page to how other sites link to you. Your website needs SEO because it is the primary way users navigate the internet. The words users type into search engines matter. In effect, you want your site to be search engine friendly. This ensures the presence of your website on the Internet. For instance, updating your site with relevant content regularly is a great way to boost your search engine ranking. Also targeting the right key words along with relevant key words also advances your search engine success.
Search Engine Marketing, includes Pay Per Click advertising. It is a digital marketing tool used to promote websites. The largest and most relevant PPC platform is Google Adwords. Pay Per Click allows advertisers to bid on keywords searched in Google’s search engine and to pay when their ad is clicked. In addition, search engine marketing allows advertisers to bid on keyword phrases relevant to their target market.
For these reasons, it is important to run key word research. This can mean obtaining an in depth understanding of a competitor’s key words, using newer ad formats to rank above competitors or determining which platform the ad will run on. Pay per click can also be significant for your business in generating leads faster than organic search. Another aspect of a pay per click campaign is understanding the landing page. As the name implies a customer will click the ad and land on your page. Creating a strategy is important to make sure the landing page the customer goes to is specific to what they were looking for. A generic home page in comparison might not keep their interest peaked.
Display Marketing or re targeted marketing brings customers back to your website. Retargeted marketing works to keep track of users that have left your sight. Customers that have visited your website are served targeted customized display ads. Converting window shoppers into buyers is the purpose of retargeting. Retargeting works to reach the majority of first time users who may not buy right away.
A cookie based technology is how retargeting works. Basically, a small piece of code is put on your website, that isn’t seen by site visitors. This code will release an anonymous browser cookie, that in turn will serve your display ads on other websites. Every time a user sees your retargeting display ad they will remember their initial interest. This marketing strategy has become more popular because businesses are seeing more and more conversions. Re-targeted marketing is a great foundation for any digital marketing campaign, and we give you access to more than 60 leading ad networks and ad exchanges. This includes Google, Facebook, Microsoft, and Yahoo.
Geo-fencing or Geo-Targeting is a location-based digital marketing tool. It gives us the ability to send display advertising to smartphone users in a defined geographic area. You can essentially build a virtual fence around any area. Then, send a custom digital ad to anyone who crosses over into that area. Geo fencing can be utilized to send promotional offers or discounts to users. It is another way to connect with customers who are on the go.
What makes location based marketing so great is that customers aren’t be served an irrelevant ad. Geo fencing works to serve the right content at the right time to the right kind of customer. For successful advertising, you want an ad that is relevant and timely. Overall geo-targeting is great for an interactive marketing campaign and better consumer experience. We can give you access to more than 4+ Billion daily impressions served on thousands of various ad networks. Including mobile games, apps and mobile sites.
Video marketing is also becoming very popular because users would rather watch a video than read content. The way people want to watch videos on social media is also changing. For instance, live video streaming on social media platforms like Facebook are more popular than recorded videos. The length of the video is also important. Most viewers will stop watching a video after one minute. That’s why it is important to have a short video that clearly expresses the how to of the product. Whereas with live stream content the rules are more flexible, because viewers are more likely to tune in longer. Video marketing should also optimize for smart phone users on the go. It’s important to know that users on the go usually don’t use sound while playing a video and will watch the video vertically. When it comes to video marketing it’s important to experiment with various techniques. These include length, introduction hooks, and even call to action buttons.
Overall, video marketing is focusing on the popularity and traffic of live streaming, especially on popular platforms like Facebook, YouTube and Twitter. Along with mobile video popularity rather than accessing videos from a computer. And finally, the popularity of explainer videos which are short explanations of a companies’ product or services. So, would you like to enhance your website’s traffic and sales while building customer loyalty and trust? Our video marketing services are designed to help your business in the digital marketplace. We help you to stand out from the rest and to get noticed in the huge world of the web. Find out how our affordable video marketing services can benefit you.