Today most people are likely to follow your brand via social media. It’s important to utilize social media marketing. Social media is only going to keep growing and your brand should be growing with it. When it comes to making your brand relevant on social media there are a few guidelines you want to follow, as well as, a few statistics you want to keep in mind.
1. Get to know your Customers personally through social media marketing
This means engaging with your customers in real time. When a potential customer leaves you a question in the comments, answering within a reasonable time will make them feel important. Another example of creating a personal connection with customers is by giving updates on a regular basis. In doing this, you can develop trust and gain their loyalty. 71 percent of customers who have a positive interaction on your social media page will recommend you to a friend. (Source: Ambassador)
2. Highlight what is unique to your brand.
Display most of what sets you apart from other brands. It is important to provide real content and share what your customers will enjoy. People are forty times more likely to share visual content on social media. (Source: HubSpot) Try posting more visual content along with meaningful conversation. Make your posts entertaining both visually and verbally.
3. Follow anyone who is relevant to your business.
This allows you to keep up with other brands and stay relevant to the industry you are in. Engaging with other brands is also a great way to bring more traffic to your page. Try using Instagram, it’s potentially the most used platform by consumers. For instance, popular brands on Instagram are seeing 58 times higher engagement from followers than Facebook and 120 times more engagement than Twitter. (Source: Hootsuite)
4. Keep track of how many people are engaging.
Another important way to utilize social media marketing is to keep track of how many people are engaging on a consistent basis. First, determine what content is receiving the most engagement. By doing this you can provide better content in the future. In 2015 YouTube hit forty billion views for branded content. (Source: ReelSEO) This means YouTube should be a priority marketing technique for your brand. Overall, it’s important to be consistent with the content in your posts and the vision you are trying to create.
Generally, if you want your brand to have more digital marketing success on social media you need to start by increasing engagement. It all comes down to investing time into your audience. One of the easiest ways of doing this is responding to more comments. As far as posts go, make sure you provide original content that will help, entertain and motivate your followers. when your followers respond well to a post take note of that so you can post more of what your followers enjoy. If you want more social media marketing help just visit Smart Digital.